The Electronic Journal of e-Learning provides perspectives on topics relevant to the study, implementation and management of e-Learning initiatives
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Journal Issue
Volume 18 Issue 4 / Aug 2020  pp276‑372

Editor: Heinrich Söbke, Marija Cubric

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Designing Rich Interactive Content for Blended Learning: A Case Study from Indonesia  pp276‑286

Didik Dwi Prasetya, Aji Prasetya Wibawa, Tsukasa Hirashima, Yusuke Hayashi

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Systematic Review Of A Nationwide MOOC Initiative In Malaysian Higher Education System  pp287‑298

Nour Awni Albelbisi, Farrah Dina Yusop

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Implementation of an e‑Learning Project in Tshwane South District: Towards a Paperless Classroom in South African Secondary Schools  pp299‑309

Gloria Maite Msiza, Khashane Stephen Malatji, Lydia Kgomotso Mphahlele

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The Mobile Learning Adoption Model Tailored to the Needs of a Private University  pp310‑322

Małgorzata Rataj, Joanna Wójcik

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Investigating Students’ Perceptions of Cognitive Presence in Relation to Learner Performance in Blended Learning Courses: A Mixed‑Methods Approach  pp323‑335

Mustapha Almasi, Chang Zhu

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Blackboard Collaborated‑Based Instruction in an Academic Writing Class: Sociocultural Perspectives of Learning  pp336‑345

Hlaviso Motlhaka

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Adoption and Use of Educational Technology Tools by Marketing Students  pp346‑355

José Magano, Marta Alves, Rita Durão, Carlos Vaz de Carvalho

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Changing trends in educational technology are one of the driving forces behind many of the new educational strategies Higher Education Institutions are introducing. These changes are frequently justified with the “digital native” nature of the current generation of students who have been surrounded by digital technology from the moment they were born and are expected to also feel comfortable to use and adopt technological tools for their learning purposes. There have been many studies trying to assess the veracity of this assumption, but we still do not have enough data to confirm or deny this willingness and aptitude or even assess if students benefit from a technologically supported approach to learning. More studies are therefore necessary, in particular in subject areas that are not so connected to the technology, like humanities, economics, and social sciences, where students cannot be expected to be so proficient in the use of those tools and therefore their technology adoption process might be dependent of other variables. This article intends to contribute to this effort by presenting a study that uses the UTAUT model to assess which variables influence the use and adoption of educational technologies’ tools by Higher Education Marketing students. The result showed that, for these students, Social Influence (or Social Factors) was the most relevant variable to determine their Behavioural Intention. 


Keywords: educational technology; higher education; marketing; learning management systems; UTAUT


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Do Healthcare Metadata Models Designed for Web Publishing Meet the Accreditation Standards? A Case Study in the Healthcare and Medical Education  pp356‑369

Reem Alfayez

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Editorial for EJEL Volume 18 Issue 4  pp370‑371

Marija Cubric, Heinrich Söbke

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